Shannon Womack

Biography

Shannon Womack leads Global Brand & Creative at Delta Air Lines, where she focuses on building the creative systems, cultural presence, and commercial capabilities that turn bran equity into business results. Her career spans financial services, sports, healthcare and travel - driven by a belief that strong brands create consistent experiences across every customer touchpoint. At Delta, Shannon has held leadership roles across the marketing ecosystem, including brand strategy, paid media, social, CRM, performance marketing, product marketing and lifecyle marketing.

Sessions

1. Building Brands That Command Attention

   Tue, Nov 3, 1:15 PM – 2:00 PM CT

   Track Future of Marketing

   Every channel is saturated. AI has made content creation nearly free. Consumer loyalty is harder to earn than ever. Shannon Womack and Keena Grigsby are leading brand strategy at three of the most recognized names in business and navigating these pressures at scale every day. This conversation examines what it actually takes to cut through, build lasting consumer trust, and lead creative teams when the rules of brand are being rewritten in real time.