Desirée Mayon

Biography

Desirée Mayon, Founder of She & HER, is a sapphic Black technologist, data scientist, and senior product leader who has built and scaled human-centered systems across consumer and institutional technology. She has led product and data initiatives at Google, Etsy, Microsoft / Xbox, Nordstrom, and the University of Cambridge. She & HER is built from the lived realities and long-standing gaps she knows intimately. Not hypothesizing needs. Not romanticizing struggle. Just building what's been missing.

Sessions

1. Building Brands That Command Attention

   Tue, Nov 3, 1:15 PM – 2:00 PM CT

   Track Future of Marketing

   Every channel is saturated. AI has made content creation nearly free. Consumer loyalty is harder to earn than ever. Shannon Womack and Keena Grigsby are leading brand strategy at three of the most recognized names in business and navigating these pressures at scale every day. This conversation examines what it actually takes to cut through, build lasting consumer trust, and lead creative teams when the rules of brand are being rewritten in real time.